Big news for pro surfing today with the new ASP making the first of what is probably many announcements about coverage of the 2014 professional surfing.
Professional Surf League is the name that is covering the Men's and Women's ASP World Championship Tour (WCT) events plus the ASP Big Wave World Tour
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Joel Parkinson cruises through a perfect wave at Teahupoo. Photo: joliphotos.com |
Here's the Press release from the ASP:
LOS ANGELES, California/USA (Tuesday, October 15, 2013) – Association
of Surfing Professionals (ASP) International is pleased to announce
media/distribution agreements with ESPN, YouTube and Facebook across the
linear broadcast, digital and social media spectrums. Each agreement
will commence in 2014 to help celebrate and grow the sport of surfing
worldwide. Today’s announcements mark the first national and global
media deals in the history of professional surfing.
ASP events enhanced by the media deals include the 26 elite tour events
across men’s, women’s and big wave arenas in Australia, Brazil, Fiji,
Indonesia, Tahiti, USA, France, Portugal, Chile, Peru, South Africa,
Spain and Mexico. Since 1976, ASP has annually crowned the undisputed
world surfing champions in a sport that hosts more than 120 million fans
worldwide as well as the recently-identified number one sport fan for
sponsor consideration and loyalty in the U.S., according to findings by
global research firm Repucom.
“Professional surfing is a truly global sport which demands media
distribution partners with significant reach. Our newly announced
partners have tremendous presence in the innovative media arena and,
together, they build the foundation for the ASP media platform,” Paul
Speaker, ASP CEO, said. “I personally believe surfing is one of the most
dramatic and dynamic sports on the planet and it’s an honor to work
with tremendously inspirational athletes in bringing their feats and
stories to the public.”
“I find it very fitting that the rebirth of professional surfing in
2014 will be broadcast within the ESPN family of networks and back on
ABC as they were the first to support surfing on television back in
1962,” Speaker continued.
ESPN teams up with ASP as the exclusive U.S. domestic broadcaster for
professional surfing in 2014 as part of a three-year agreement to
showcase the sport’s elite events. The rights deal will allow surfing
fans to see highlight shows immediately following the events.
“ESPN is thrilled to be working with the ASP as the U.S. domestic
broadcast partner for professional surfing,” Tim Reed, ESPN Global X
senior director, Content Strategy and Sports & Competition, said.
“We look forward to showcasing the excitement, energy and incredible
skills of professional surfers touring the world under the ASP banner.
The talent and experience that is being aggregated at the ASP make this a
very exciting time for professional surfing as well as a great
opportunity for ESPN to extend its X Games brand into professional
surfing.”
Respective international linear broadcast deals will be finalized and announced in the coming weeks.
The ASP YouTube channel, along with the rebuilt ASP website which will
embed this content via the YouTube player, will exclusively provide fans
with more than 3,000 hours of programming, including 26 live streamed
events annually across the men’s ASP World Championship Tour (WCT), the
women’s ASP WCT and the ASP Big Wave World Tour (BWWT). For the first
time in the sport’s history, the ASP YouTube channel will enable fans
around the world to go to one global destination to view surfing
digitally.
“ASP is committed to putting the world’s best surfers on the world’s
best waves,” said Claude Ruibal, Global Head of Sports Content, YouTube.
"We're committed to delivering the world's best viewing and interactive
experience to amplify these incredible performances, turning the ASP
YouTube channel to a daily destination for a world of surfing fans.”
Facebook will serve as the primary social platform partner for ASP with
the relationship focusing on fan engagement. Repucom research findings
showed the number one sport fan using social media throughout the world
are surfing fans, including a characteristic of being six times more
likely to engage in social media than the general public. The ASP will
use Facebook to engage its rapidly-growing global fan base around
surfing, both via broadcasts and connecting fans to the athletes
themselves.
"We will be working closely with Facebook and Instagram as the primary
social platforms to enhance our broadcast programming – bringing the
tribe of surfing fans from around the world closer to the action they
love, the athletes they follow and the sponsor brands they support,”
Speaker said.
With the start of the 2014 season, fans will experience the future of
professional surfing with the convergence of the production, marketing,
media, social and sponsorship initiatives under the ASP banner for the
first time in the sport’s history. The 2013 season is serving as a
transitional year, with new management building programs and
partnerships for the rebirth of professional surfing in 2014 when a new
look, tone and feel as well as consistent and top-of-class programming
will showcase the world’s best surfers in the world’s best waves. To see
a preview of the new ASP, go to
www.aspworldtour.com/2014
The 2013 ASP World Championship Tour is currently in Portugal for the Rip Curl Pro which runs through October 20, 2013.
For more information, log onto
www.aspworldtour.com